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Importance of Proof-Reading in Content Writing

Whether we realize it or not, content writing is part and parcel of our everyday life. Every short caption on social media and every lengthy product description is a facet of content writing. Both factual and grammatical errors are made by even large conglomerates in their bits of content. For some, the errors are a minor inconvenience and it doesn’t affect their mindset much. However, it can be an issue in certain cases.


A common example of an error is the use of the word ‘quiet’. When spelled as ‘quiet’, it means silent, an adjective. However, when the word ‘quite’ is used, it is an adverb. Such simple errors can cause misunderstanding at times. Sometimes, simple spelling errors can cause inconveniences.




Errors often occur on the social media handles of corporations due to a mistake by the manager of the social media page or simply them overlooking it. Errors in captions and stories can occur on social media.


1) Errors while advertising:

Sometimes, while advertising a product, a company can make errors in the product specifications and this could lead to a massive miscommunication between the seller and the buyer and could land the seller in legal trouble in the consumer court for false advertising. For example, if a vendor is selling coffee sachets in bulk, say, 4 in a single purchase and the writer makes the mistake of adding an extra ‘0’ in the Sometimes, while advertising a product, a company can make errors in the product specifications and this could lead to a massive miscommunication between the seller and the buyer and could land the seller in legal trouble in the consumer court for false advertising. For example, if a vendor is selling coffee sachets in bulk, say, 4 in a single purchase and the writer makes the mistake of adding an extra ‘0’ in the product description, the buyer would receive only 4 sachets when the said amount was 40 sachets and could sue the buyer in a consumer court.


2) Errors while communicating 1-to-1:

Errors may also occur when initiating business communications with potential clients concerning timing, quantity, etc. Again, an extra ‘0’ here or a ‘4’ in place of a ‘5’ could lead to miscommunications regarding timings. These errors mostly occur in 1-to-1 communication platforms such as e-mail, Direct messages on platforms like Whatsapp, Instagram, etc. In business communications, interactions usually take place between two single points of contact acting as representatives for different entities first, and then different parts of both entities. Hence, miscommunication can adversely affect both organizations.


Proofreading helps prevent these errors. Most important of all, these errors form a negative impression of the entity making the errors. Nowadays, word spreads very fast through social media, and a bad image of an entity in the mind of a single consumer could spread to many more. A clean, errorless piece of writing makes any entity seem professional and forms a great first impression. A lack of mistakes allows the receiver of the communication to focus more on what’s important in the communication without distracting them. It also gives off the impression that the communicator knows what they’re talking about thus increasing the receiver’s faith in them.


Means of proofreading:

Proofreading can be done in multiple ways. The best way to do this would be to have a professional take a glance at it. Many apps also offer proofreading services. Some of these are simply made to detect errors while some have proofreading software built into them such as Google Docs, Microsoft Word, etc. However, none of these could ever compare to the human touch that a professional offers. After all, a professional can easily understand the purpose of communication along with its tone


All-in-all, proofreading services are an important process that should be employed by all to ensure smooth, errorless communication which can easily act as a means to an end.


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